hp

lifestyledesign for hp
strategy/product design

HP came to Lifestyle Design in search of a way to connect with their demographic, becoming more culturally relevant. After strategically identifying the target costumer, the design team focused on creating a product with purpose and a place to stay. In the age of all things digital, we are constantly searching for the physical.

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 Through our user research, we found a way to speak to our target audience by focusing on their needs and lifestyle.

Through our user research, we found a way to speak to our target audience by focusing on their needs and lifestyle.

 Getting familiar with the product.

Getting familiar with the product.

 Initial ideation.

Initial ideation.

 Focused ideation of concepts and mechanics.

Focused ideation of concepts and mechanics.

 The evolution of form, from DSLR to a modern interpretation of a classic silhouette.

The evolution of form, from DSLR to a modern interpretation of a classic silhouette.

 Sketch modeling and testing ergonomics in the user’s hands and size comparison to other products.

Sketch modeling and testing ergonomics in the user’s hands and size comparison to other products.

 Detail ideation.

Detail ideation.

HP Sprocket 2 in 1

HP Sprocket 2 in 1

Magnetic cap, fabric-wrapped body, manual features + hand loop.

 Analog feel, intuitive interface.

Analog feel, intuitive interface.

 Print directly from your phone, or right after you take a photo.

Print directly from your phone, or right after you take a photo.

 Charge, mount, or add an SD card for picture storage.   .

Charge, mount, or add an SD card for picture storage.

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 A CMF that fits any lifestyle.

A CMF that fits any lifestyle.

 A place to live in your home.

A place to live in your home.

 Simple charging base give the camera+printer a place to stay, visible so you never forget it at home.

Simple charging base give the camera+printer a place to stay, visible so you never forget it at home.

 Decorate your room with photos.

Decorate your room with photos.

 Or hang them on your desk.

Or hang them on your desk.

 A place to stay in any home.

A place to stay in any home.

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