Through our user research, we found a way to speak to our target audience by focusing on their needs and lifestyle.
Getting familiar with the product.
Focused ideation of concepts and mechanics.
The evolution of form, from DSLR to a modern interpretation of a classic silhouette.
Sketch modeling and testing ergonomics in the user’s hands and size comparison to other products.
HP Sprocket 2 in 1
Magnetic cap, fabric-wrapped body, manual features + hand loop.
Analog feel, intuitive interface.
Print directly from your phone, or right after you take a photo.
Charge, mount, or add an SD card for picture storage.
A CMF that fits any lifestyle.
A place to live in your home.
Simple charging base give the camera+printer a place to stay, visible so you never forget it at home.
Decorate your room with photos.
Or hang them on your desk.
A place to stay in any home.